CAMPAIGN DIARY: RAB hosts a tiny bit of a do in the Great Room

The radio industry has, in the past few weeks, come in for a lot of flak. So, to hit back at the critics, the Radio Advertising Bureau staged a lavish awards ceremony at the Grosvenor House last week.

The radio industry has, in the past few weeks, come in for a lot of

flak. So, to hit back at the critics, the Radio Advertising Bureau

staged a lavish awards ceremony at the Grosvenor House last week.



The smallest bash in London was attended by the RAB’s Douglas McArthur,

Jonathan Durden of New PHD and Charlie Makin of Booth Lockett Makin.



Makin was presented with the Jonathan Durden Milestone Award for Radio

Research, an award that McArthur launched after seeing Durden talk on

the subject at the MRG Conference in Dublin this year. In his winning

entry, Makin asked researchers to investigate the way people remember

advertising and how those memories can be assessed. His prize was pounds

1,000.



We understand that after a few sherries the chaps raced each other up

and down the Great Room.



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