Advertising regulators probably get more bad press than any other
industry body in this magazine, so it was nice to hear that the Radio
Advertising Clearance Centre is trying to change opinions.
The RACC has embarked on a tour of radio stations to warn creatives and
media owners about the pitfalls of doing radio ads and give advise on
what makes for safe radio advertising. To beat the snooze factor in
these kind of presentations, it recruited the radio specialist, Eardrum,
to spice up the events.
Borrowing heavily from the movie, Men In Black, members of the RACC now
march into presentations wearing black suits and Ray-Bans. To the
rousing background tune from the film, they sing, ’We are the men in
RACC’ (pronounced to rhyme with black), before one Eardrum staffer raps:
’We make sure your scripts are true, we’ll tell you things you cannot
do. If you need our help then give us a call, the men in RACC will clear
it all’.
We challenge the Advertising Standards Authority and the other industry
bodies to come up with their own respective raps.
