CAMPAIGN DIARY: RACC dons Ray-Bans and raps for sceptics

Advertising regulators probably get more bad press than any other industry body in this magazine, so it was nice to hear that the Radio Advertising Clearance Centre is trying to change opinions.

Advertising regulators probably get more bad press than any other

industry body in this magazine, so it was nice to hear that the Radio

Advertising Clearance Centre is trying to change opinions.



The RACC has embarked on a tour of radio stations to warn creatives and

media owners about the pitfalls of doing radio ads and give advise on

what makes for safe radio advertising. To beat the snooze factor in

these kind of presentations, it recruited the radio specialist, Eardrum,

to spice up the events.



Borrowing heavily from the movie, Men In Black, members of the RACC now

march into presentations wearing black suits and Ray-Bans. To the

rousing background tune from the film, they sing, ’We are the men in

RACC’ (pronounced to rhyme with black), before one Eardrum staffer raps:

’We make sure your scripts are true, we’ll tell you things you cannot

do. If you need our help then give us a call, the men in RACC will clear

it all’.



We challenge the Advertising Standards Authority and the other industry

bodies to come up with their own respective raps.



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