There’s nothing like a client knowing who’s working for him.
Our newsdesk received a call the other day from a gentleman with an
enviably broad collection of vowels. ’Hellooo,’ the voice said, ’I just
thought you ought to knooow that we’ve appointed an agency.’
’Oh right, and who are you exactly?’ we enquired.
’The Rugby League Association,’ came the reply.
’And whom have you appointed?’ we asked, as ever going straight to the
nub and crux of the thing.
’Saatchi and Saatchi.’
Being on the ball, as it were, and having already got a tip-off that it
had appointed M&C Saatchi, we said: ’Don’t you mean M&C Saatchi?’
’M&C Saatchi? What - is there a difference?’ he asked, in glorious
We pointed out, most carefully, that the ’difference’ amounted to
roughly the same as, say, that between Wigan and Widnes.
He seemed to get the drift.