CAMPAIGN DIARY: Those Rugby League chaps? Fly-half short of a scrum, we reckon

There’s nothing like a client knowing who’s working for him.

There’s nothing like a client knowing who’s working for him.



Our newsdesk received a call the other day from a gentleman with an

enviably broad collection of vowels. ’Hellooo,’ the voice said, ’I just

thought you ought to knooow that we’ve appointed an agency.’



’Oh right, and who are you exactly?’ we enquired.



’The Rugby League Association,’ came the reply.



’And whom have you appointed?’ we asked, as ever going straight to the

nub and crux of the thing.



’Saatchi and Saatchi.’



Being on the ball, as it were, and having already got a tip-off that it

had appointed M&C Saatchi, we said: ’Don’t you mean M&C Saatchi?’



’M&C Saatchi? What - is there a difference?’ he asked, in glorious

innocence.



We pointed out, most carefully, that the ’difference’ amounted to

roughly the same as, say, that between Wigan and Widnes.



He seemed to get the drift.



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