Campaign Diary: Ryanair CMO is a late arrival, while Blue 449's Lench scores FA Cup hat-trick

Web Summit guests were left waiting for Ryanair's Kenny Jacobs while there was mixed fortunes for Blue 449 staffers.

Ryanair: delays, delays
Ryanair: delays, delays

Over in Lisbon, excited attendees at Web Summit were forced to wait for the excitng symposium by Ryanair’s chief marketing officer Kenny Jacobs. The reason for his delay? According to the MC, his plane got in late. So at least he managed to share the experience of hundred of thousands of Ryanair passengers this summer.

To the third, annual Media Fight Night, where some of media's finest went toe to toe in the boxing ring to help raise a record £150,000 for Head & Neck Cancer Foundation at the Park Plaza Westminster hotel. The bout of the night was Matt Teeman of Primesight versus the Telegraph's Chris Forrester as the pair sent hearts aflutter in a battle of the cheekbones. Happily, honour was preserved as the hotly contested fight ended in a draw after three rounds. Kelly "from the telly" Williams of ITV managed a win on points and looked mightily received afterwards to have his first alcoholic drink since August as his training regime is finally over – just in time for the ITV upfronts when he will next have to get on stage, without boxing gloves, in front of 1,000 people.

The final clash saw Oath's Tom Curry use his heavyweight advantage to overcome Simon Davis of Blue 449 in an epic tussle. Among those in the audience watching was Nick Theakstone, UK chief executive of Group M, who was beaming away in his ringside seat. Doubtless that was because he was sandwiched between the Daily Mail's Clare Rush and Melanie Danks, rather than because he was getting to watch various media owners and agency rivals get royally duffed up. How very different from the day job!

While Davis sadly came up short, there was better news for Matt Lench, also of Blue 449. The multi-talented Lench – who also plays football for Slough Town – managed to score a hat-trick in the first round of the FA Cup against Gainsborough Trinity. Gainsborough received a 6-0 drubbing at the hands of The Rebels, including a particularly blinding second goal by Lench, who also happens to be the son of legendary LWT airtime salesman Mike Lench. Watch it here.