NABS Week generally attracts some of the advertising world’s
stranger fundraising efforts, but events are certainly getting rather
raunchy this year.
BMP DDB organised its own version of Blind Date by encouraging its
employees to pursue a lover without revealing their identity. One
admirer went to the lengths of putting an amorous message on a huge
advan, and another organised a dedication on Heart 106.2 FM, saying: ’I
want you, from the Love Bunny.’
Meanwhile, Saatchi & Saatchi erected a Blue Peter-style ’NABSometer’ in
its reception, with a totaliser running up to pounds 2,000 and promising
forfeits along the way.
At the lower end of the scale, when the pounds 500 mark was passed,
Tamara Ingram, joint chief executive, and Alec Graham, finance director,
donned silly outfits and wheeled trolleys of cakes around the whole
agency. Two group account directors, John Rudaizky and Stef Tiratelli,
volunteered to work in the agency’s despatch department. Raising pounds
750 secured Rudaizky’s help in delivering parcels round the Charlotte
Street building while, for an extra pounds 250, Tiratelli agreed to
spend a day working as a courier.
Another group account director, Richard Ellis, had to come to work
dressed as Joan Collins because pounds 1,250 was raised. Most
interesting of all, Adam Crozier and Alan Bishop are going to abseil
down the side of the building because the top figure of pounds 2,000 was
achieved. Sadly, for all those itching to see the pair jumping off the
roof of the Charlotte Street office, Bishop is trying to renege on his
However, the Diary has a promise for him. If he pledges to go through
with it, no matter how scared he is, we’ll never again publish these
saucy flyers of him and his colleagues.