CAMPAIGN DIARY: Saatchis’ worldwide boss reveals soul of a true company man

Everyone agrees that there comes a time in a person’s life when no matter how many people tell them that they should do something, they should resist it and go with their gut-feeling.

Everyone agrees that there comes a time in a person’s life when no

matter how many people tell them that they should do something, they

should resist it and go with their gut-feeling.



So it’s good to know that Saatchi & Saatchi’s worldwide chief executive,

Kevin Roberts, agrees that the ’little voice inside’ should be listened

to - it’s just a pity he didn’t listen to it when he was asked to take

part in a huge Q&A slot on the agency’s website.



The resulting 91 answers are not terribly insightful, although they do

cast Roberts in a good - if slightly rose-tinted - light.



For example, Roberts’ greatest fear is mediocrity, a common fear, but

few will be surprised to find that he considers diplomacy the most

overrated virtue, which pro-bably explains why the one thing he’d like

to change about himself is his impatience when upset.



Apart from an unending devotion to his family and to rugby, Roberts’

answers do reveal an unhealthy addiction to work and Saatchis. Even his

perfect day off would comprise lunch with his creative partner, Bob

Isherwood, followed by an afternoon session with Procter & Gamble where

’they give us Pampers business in the US’.



If that wasn’t bad enough, Roberts then admits to 180 days of business

travel per year and an average 65- to 70-hour working week. His life is

so hectic he can only allow an incredibly precise nine minutes for the

walk to his New York office.



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