Pity the poor below-the-line people down at Claydon Heeley who have
aspirations for their creativity to be recognised by D&AD.
Rob Scott, the creative director, dreamed up a wizard idea to promote
the Ford Ka by filling one full of koi carp and installing it at the top
advertising eaterie, Mezzo’s.
Now he wants to enter it for D&AD, only there’s no category for ’cars
turned into fish tanks’.
’We could probably fit into the ’direct marketing’ section on the basis
that it led directly to test-runs, or under ’packaging’, as in special
packaging for koi carp, and get judged by dint of our brazen cheek,’
D&AD has the solution, however. ’They should enter it under ’special
build’ within the poster section,’ a spokesman said, helpfully. But of