CAMPAIGN DIARY: ScottishPower’s pipes

Good to see that Bartle Bogle Hegarty is making full use of its staff’s Scottish connections.

Good to see that Bartle Bogle Hegarty is making full use of its

staff’s Scottish connections.



To launch its new campaign for ScottishPower last week, the agency hired

a Pipe Major, Willie Cochrane, of This Morning opening credits fame, to

play some traditional Scottish tunes in the agency’s reception while

staff tucked into their breakfasts in the coffee bar upstairs.



The tartan theme also spread to the kitchen, where BBH’s cook, Gill

Doyle, was determined to find some authentic Scottish pancakes for the

breakfast.



After exhausting London’s bakeries, she sent off to her niece in Deeside

who baked some especially for the occasion.



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