You may not think there’s anything strange about chalking
body-markings on to pavements to try to publicise a special ’London
Bodies’ week at the Museum of London. The client certainly didn’t when
the idea was mooted by Circus, the agency set up by ex-Bates Dorland’s
staffers, Paul Twivy and Tim Ashton.
Problems only occurred when the agency outlined the shape of a body in
chalk outside the Japanese Nomura bank in Aldersgate Street. After
leaving their handy work to dry overnight, a couple of the creatives
found the area cordoned off by security guards when they returned to
fill in the surrounding details of the Museum’s show.
Apparently, two of the bank’s senior executives had been fired the night
before and worried managers were afraid that they’d jumped off the top
of the building and the markings were officially made by the police.
We hate to point it out but, in the UK, the police tend to cordon off
areas - and not pretend they’re starring in a remake of the Streets of
San Francisco.
