Campaign Diary: Someone will no doubt swing for the hanging posters of Notting Hill

Pre-vetting of posters must be back on the agenda after this latest transgression.

Pre-vetting of posters must be back on the agenda after this latest

transgression.



The execution, as it were, was detected by our team on Kensington Church

Street, in Notting Hill Gate, and is apparently the work of BMP DDB on

behalf of the Notting Hill Improvements Group.



The campaign was designed to highlight the local community group’s

mission to pretty up its catchment area with flowers and hanging baskets

and the poster was apparently meant to be accompanied by a variety of

said baskets hanging from the frame. Only that didn’t happen at first,

and it ran on its own, sans decoration.



’It was extremely embarrassing and, of course, we meant no offence, but

the contractor had problems attaching the basket,’ a BMP spokesman

confessed.



The poster was up for a number of days without the crucial flowers

before anyone complained. This would suggest either that local residents

are quite into the idea of bringing back hanging, or that they didn’t

notice the poster, thereby bringing into question the power of outdoor

advertising.



We’re not sure which is worse.



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