Yet another agency is claiming to have had the original idea for
one of Duckworth Finn Grubb Waters’ ads, though this time Virgin’s
getting a break as it’s IPC Magazines’ turn.
Duckworth Finn’s varied press and poster campaign for the magazine
publisher has included the ’plastic-wrapped’ ad for NME (see story,
right), and the one above for Melody Maker, but the Scottish agency,
1576, claims that it did it first.
1576’s ad was for the Glasgow and Edinburgh listings title, The List
(imaginative up there, aren’t they?), and showed a picture of ’Dave’ who
went missing after leaving his house to buy a copy of The List, and was
then spotted at a Prodigy gig, a cinema, the theatre and then ’going
radge’ (going crazy for all you non-Scots) on a dancefloor.
Duckworth Finn’s ad shows a picture of a girl who also went ’missing’
after leaving home and was then spotted at various gigs around the
Far be it from us to start getting involved in petty squabbles, but
isn’t it about time the National Missing Persons Helpline got in touch
to stake its claim to having done it many years before either Duckworth
Finn or 1576’s creative teams were even holding pencils.
We wait in anticipation of the next punch in this gripping ’original