CAMPAIGN DIARY: Squabbling creatives prove the only thing missing is originality

Yet another agency is claiming to have had the original idea for one of Duckworth Finn Grubb Waters’ ads, though this time Virgin’s getting a break as it’s IPC Magazines’ turn.

Yet another agency is claiming to have had the original idea for

one of Duckworth Finn Grubb Waters’ ads, though this time Virgin’s

getting a break as it’s IPC Magazines’ turn.



Duckworth Finn’s varied press and poster campaign for the magazine

publisher has included the ’plastic-wrapped’ ad for NME (see story,

right), and the one above for Melody Maker, but the Scottish agency,

1576, claims that it did it first.



1576’s ad was for the Glasgow and Edinburgh listings title, The List

(imaginative up there, aren’t they?), and showed a picture of ’Dave’ who

went missing after leaving his house to buy a copy of The List, and was

then spotted at a Prodigy gig, a cinema, the theatre and then ’going

radge’ (going crazy for all you non-Scots) on a dancefloor.



Duckworth Finn’s ad shows a picture of a girl who also went ’missing’

after leaving home and was then spotted at various gigs around the

country.



Far be it from us to start getting involved in petty squabbles, but

isn’t it about time the National Missing Persons Helpline got in touch

to stake its claim to having done it many years before either Duckworth

Finn or 1576’s creative teams were even holding pencils.



We wait in anticipation of the next punch in this gripping ’original

idea’ fight.



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