We know The Sunday Times Magazine’s ’Life in the day of’ article
about Mark Wnek didn’t do him any favours. But it looks like the
executive creative director of Euro RSCG Wnek Gosper may have
over-reacted somewhat. In fact, he seems to have turned his back on his
vocation as a ’life commando’ and stepped instead into Mother’s campaign
for the online CD and video retailer Boxman.
Note the similarities between Wnek and the campaign’s protagonist:
Reservoir Dogs-type suit, an air of supreme self-confidence and the
talents of a true salesman.
The box-as-disguise routine could come in handy as a device for Wnek to
avoid all those people he offended in the interview. Boxman’s catchline,
’What Boxman says, Boxman does,’ could equally apply to the
single-minded Wnek. And the statement on his box, ’I’m going to be
famous,’ says it all.
Boxman himself never says a word - he communicates only through messages
written on the front of his box. So there is absolutely no room for
misinterpretation of his meaning, whatever the journalist’s agenda might
Perhaps Wnek could suggest such a device for his equally gaffe-prone
client Ken Livingstone. Here’s a thought: Boxman for mayor.