Campaign Diary: Thanks to AMV and BT McWilliams gets free ad within ad on radio

You know you’ve made it when you get to star in an ad. Not your own, that is - anyone can do that - but when you’re called on by a third party.

You know you’ve made it when you get to star in an ad. Not your

own, that is - anyone can do that - but when you’re called on by a third

party.



Such a happy opportunity was presented recently to John McWilliams, of

the McWilliams Partnership, who was invited by Abbott Mead Vickers BBDO

to star alongside Brian Walden in a radio commercial for BT.



Apparently, BT’s research team had unearthed the fact that the

McWilliams set-up does something a bit radical with its ISDN line. The

next thing McWilliams knew, Mr Walden had called him up to record one of

those testimonial ads.



’It wasn’t a case of jobs for the boys. We could just as easily have

chosen a plumber, but we chose McWilliams because we thought he would be

the most articulate in his enthusiasm,’ an Abbott Mead spokesperson

tells us.



Indeed, John met his brief admirably, explaining to Walden the glories

of the technology with the resoundingly pithy: ’Thanks to BT’s ISDN

network, the information superhighway has now become a two-way street,’

before making the most of the oppor-tunity to plug his agency.



’Everyone keeps asking me how I could possibly afford to pay for a

pounds 1 million campaign. It’s not bad going, is it? I got Abbott Mead

to produce it and BT to pay for it,’ he says, confirming speculation

that he will be retaining Abbott Mead to handle all his further

advertising activity.



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