CAMPAIGN DIARY: Top designers find the stimulus of anti-drug ads a touch addictive

Young creatives who have used their skills to sell bands such as the Verve, Oasis and Pulp are now turning to drugs.

Young creatives who have used their skills to sell bands such as

the Verve, Oasis and Pulp are now turning to drugs.



Convinced that previous Government campaigns have proved fairly useless

in combating drug abuse, Deluxe magazine asked four designers from the

worlds of music and film to come up with advertising campaigns that

would persuade drug users to turn their backs on recreational

pharmaceuticals.



Creatives from Microdot Design & Film, who art directed all Oasis’s and

the Verve’s record sleeves, Ian Swift (aka Swifty), the man behind

record label logos for Mo’Wax and Talkin’ Loud, Blue Source, the design

agency responsible for ads for Labatts Ice and Stella Artois, and

Stylorouge who created the poster for Trainspotting, all rose to the

challenge.



Microdot came up with a new slant on the classic 60s Volkswagen

advertising, hammering home the message that people who take drugs find

themselves parting with plenty of their hard-earned cash without much to

show for it.



Swifty introduces the ’Coke Fiend’, once a high-flying hipster, who

warns that ’Whatever it’s called it still fucks you up. White Lines

(Don’t do it)’



Blue Source was inspired by research that showed that many people call

the HEA to find out if the drugs they’ve used the night before are

likely to show up on the office medical the following morning. They

based their idea around the fact that whatever drug you’ve taken, most

people end their night at a mate’s house talking rubbish until the early

hours of the morning.



And finally, Stylorouge created a fictional non-governmental drug

information line called Clear, advising users to ’Take no shit’.



Wagadon is in talks at the moment about turning the ads into billposters

for a campaign across London. Diary readers can now judge for

themselves.



Would these ads stop you taking drugs?



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