Those of you who thought that St Luke’s was the only green,
’hug-a-tree’ kind of agency in town, think again.
For J. Walter Thompson has linked up with Future Forests, an
environmental organisation, to become a greenhouse-gas neutral
JWT emits around 2,500 tons of CO2 per year - and Future Forests points
out that it takes five trees to soak up a mere four tonnes of the
So the agency, in a fit of guilt perhaps, is busy funding the planting
of more than 1,500 trees to offset its emissions.
Should other agencies follow suit? Let’s all have a group hug and
explore our feelings around this issue.