Virgin Radio has carried out an exhaustive survey of its listeners’
attitudes towards the station, asking them things such as what
programmes they like, what they hate, who their favourite presenters
In among such innocent questions, however, was a rather probing one
about whether they would be prepared to sleep with someone on their
first date (though quite what that has to do with radio research we
don’t fully understand).
The answers showed that Virgin listeners are, in fact, 47 per cent more
likely than the national average to jump into the sack with a relative
stranger after only a few hours’ acquaintance.
Now, given that it was a postal survey, all respondents had to furnish
Virgin with their names and addresses. Our man with the radar tells us,
however, that John Pearson, the station’s managing director, has the
particulars of all those free-loving respondents under close guard in a
specially secretive place. To protect them, of course, from over-zealous
Virgin employees with sweaty paws and big thoughts about sure-fire
Not for his own use at all, you understand.