Campaign Diary: Virgin Radio is blessed with more than its fair share of easy listeners

Virgin Radio has carried out an exhaustive survey of its listeners’ attitudes towards the station, asking them things such as what programmes they like, what they hate, who their favourite presenters are, etc.

Virgin Radio has carried out an exhaustive survey of its listeners’

attitudes towards the station, asking them things such as what

programmes they like, what they hate, who their favourite presenters

are, etc.



In among such innocent questions, however, was a rather probing one

about whether they would be prepared to sleep with someone on their

first date (though quite what that has to do with radio research we

don’t fully understand).



The answers showed that Virgin listeners are, in fact, 47 per cent more

likely than the national average to jump into the sack with a relative

stranger after only a few hours’ acquaintance.



Now, given that it was a postal survey, all respondents had to furnish

Virgin with their names and addresses. Our man with the radar tells us,

however, that John Pearson, the station’s managing director, has the

particulars of all those free-loving respondents under close guard in a

specially secretive place. To protect them, of course, from over-zealous

Virgin employees with sweaty paws and big thoughts about sure-fire

bonk-ups.



Not for his own use at all, you understand.