We hadn’t seen any witty uses of the Bill Clinton/Monica Lewinsky
scandal until, at last, we spotted this one on the back page of Sunday
The ad makes a helpful suggestion to Lewinsky who, it seems, hasn’t
cleaned a stained black dress she was allegedly wearing during an
encounter with the US President.
Eagle-eyed anoraks at Campaign remembered that the same client, a
dry-cleaners in Soho, came up with a similar ad when Michael Atherton
was accused of tampering with a cricket ball in 1994. Its agency, Euro
RSCG Wnek Gosper, won a silver Campaign press award for it.
The Lewinsky ad was created by Billy Mawhinney and Matt Bartley but they
were actually inspired by the agency’s receptionist, Viv Parker, who has
been working at the offices for 21 years. Not bad for a first effort.