CAMPAIGN DIARY: Why Toumazis is set to burst ... with shame

At Emap On Air’s first birthday party, held at Heaven, the managing director, Tom Toumazis, happily agreed to a head-to-head with George Michaelides, allowing partygoers to decide ’which bubble needs bursting’.

At Emap On Air’s first birthday party, held at Heaven, the managing

director, Tom Toumazis, happily agreed to a head-to-head with George

Michaelides, allowing partygoers to decide ’which bubble needs

bursting’.



The stunt echoed the current campaign for Emap Radio’s Big City stations

in the North (see this week’s Direct section).



Partygoers - anonymously - nominated their choice for public

embarrassment.



In the end, an overwhelming number of punters voted to humiliate

Toumazis.



The real campaign from Mother, on which the stunt was based, used a

variety of ambient media, including stickers in urinals inviting men to

aim their, er, missiles, at either Liam or Noel Gallagher. Rumours that

partygoers used the same tactics to choose between Toumazis and

Michaelides are, hopefully, without foundation.



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