CAMPAIGN DIARY: Woolworth’s in Xmas plan to upstage Evans

Have you received your first Christmas Card yet? If not, take a tip from Virgin Radio’s Chris Evans. Every year Evans uses the Woolworth’s Christmas advertising to judge whether Christmas has officially arrived.

Have you received your first Christmas Card yet? If not, take a tip

from Virgin Radio’s Chris Evans. Every year Evans uses the Woolworth’s

Christmas advertising to judge whether Christmas has officially

arrived.



Last year he was left alone to watch the TV and record the debut of the

traditional Christmas campaign.



In a bid to outsmart the Ginger one this year, the Woolworth’s agency,

Bates Dorland, sent him a tape of the ad and some sweets prior to its

launch. However, we’re sure he’d rather discover an ad himself, so any

hints about Evans’ new Christmas choice this year would be appreciated.



Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus