The lengths ad directors will go to to get agencies to spend more
money in their papers will never cease to surprise us. When news reached
the Evening Standard’s ad director, Sue Minnikin, that WWAV Rapp Collins
had moved offices from Bayswater to Hammersmith, she couldn’t wait to
send a welcome note.
A mock front page of the Standard was drafted with a picture of WWAV
Rapp Collins Media’s managing director, Mike Colling, under the
screaming headline: ’Death Star hovers over W6 - Ad agencies in mad
panic! - Barth Vapour moves deadly team in masterly coup.’ It seems that
Colling has cultivated a bit of a reputation as Darth Vader, because,
according to our insider, ’one look and you’re strangled’.
Anyone who can shed light on the strange nickname is encouraged to
contact the Diary.