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Music lovers everywhere will feel sympathy for the BANC copywriter, Dan Hume, who recently created an ad for Q magazine’s ’Best of 98’ compilation CD.

Music lovers everywhere will feel sympathy for the BANC copywriter,

Dan Hume, who recently created an ad for Q magazine’s ’Best of 98’

compilation CD.



After coming up with the idea of a CD-shaped collage comprising a

selection of popular albums, Hume realised that he’d have to break up

the CDs supplied for the shoot to gain the desired effect.



After trying unsuccessfully to convince the client it would make more

sense to use copies and retouch later, Hume accepted he’d have to

destroy some of last year’s top albums - many of which had not yet made

it into his collection.



After breaking up nearly 100 discs, the ad was made and a distressed

Hume found to his horror that Q had also decided to run the work in FHM

but with a different track-listing.



So Hume had to take a hammer to another set of most-wanted CDs.



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