CAMPAIGN DIARY:

Campaign staff were impressed with the new Milk Tray ad from Euro RSCG Wnek Gosper. Abandoning the tired Man in Black, the agency has given the chocolate box brand a feline feel.

Campaign staff were impressed with the new Milk Tray ad from Euro

RSCG Wnek Gosper. Abandoning the tired Man in Black, the agency has

given the chocolate box brand a feline feel.



For those of you who haven’t seen the spot yet, it’s shot through the

eyes of a cat as it moves stealthily through a house. In the bedroom, a

light is switched which illuminates a woman with a box of

chocolates.



A man by the door says, seductively, ’Hello Tiger’.



Ain’t that romantic? (No, not the ad, her name. Nudge, nudge.)



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