CAMPAIGN DIARY

When McCann-Erickson won the Royal and SunAlliance account back in June, it also took on board the task of publicising its sponsorship of a racing catamaran.

When McCann-Erickson won the Royal and SunAlliance account back in

June, it also took on board the task of publicising its sponsorship of a

racing catamaran.



It was interesting to see its debut ad in the programme of the Crocus

Trust’s, ’An Evening With Chris De Burgh’. As you can see, McCanns may

know a thing or two about launches, but it knows nothing about

typesetting.