When McCann-Erickson won the Royal and SunAlliance account back in June, it also took on board the task of publicising its sponsorship of a racing catamaran.
When McCann-Erickson won the Royal and SunAlliance account back in
June, it also took on board the task of publicising its sponsorship of a
racing catamaran.
It was interesting to see its debut ad in the programme of the Crocus
Trust’s, ’An Evening With Chris De Burgh’. As you can see, McCanns may
know a thing or two about launches, but it knows nothing about
typesetting.
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