CAMPAIGN DIARY

The first TV campaign for Inside Soap, the journal for soap-opera fans, from Arc features characters whose antics, or names, resemble the titles of TV soap operas. There’s an ’Emma Dale’, two rugby players called ’the Rovers’ and a camp biker called ’Queen Vic’.

The first TV campaign for Inside Soap, the journal for soap-opera

fans, from Arc features characters whose antics, or names, resemble the

titles of TV soap operas. There’s an ’Emma Dale’, two rugby players

called ’the Rovers’ and a camp biker called ’Queen Vic’.



After several viewings, we realised that the camp biker was actually

Hannes Wolters, manager of the Groucho Club, who was spotted - and

swiftly recruited - by agency staff on the way to a casting session.



Hannes assures us he doesn’t normally dress like this. Only on special

occasions.



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