Campaign Diary:

Advertising and football go hand in hand, like, erm, Peter Mead and Millwall or David Kershaw and Arsenal.

Advertising and football go hand in hand, like, erm, Peter Mead and

Millwall or David Kershaw and Arsenal.



Now AKQA, the whizzkid new-media operation, is jumping on the footie

bandwagon by launching its very own football team.



Called, appropriately enough, AKQA, the team is five-a-side, captained

by an AKQA founder and is currently storming its way up the

FA-affiliated Elms League (no, we hadn’t heard of it either).



’We’re doing this because our sponsorship budget is larger than it was

last year. It’s now pounds 250, compared with pounds 50,’ Ajaz Ahmed,

AKQA’s managing partner, explained.



Apparently, the challenge is to match its performance on the field with

its pitch success off it. This is no mean feat for the fledgling team,

considering that the agency has won three new accounts recently - for no

less than Microsoft, BT and Durex



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