CAMPAIGN DIARY

It’s funny how, no matter how many times people proof-read press releases before mailing them out, there always seems to be a typo that slips through.

It’s funny how, no matter how many times people proof-read press

releases before mailing them out, there always seems to be a typo that

slips through.



And yes, we did chuckle when we got a press release from Nike announcing

the appointment of Wieden & Kennedy as its agency. It managed to spell

Wieden as ’Weiden’ not once, but three times.



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