There is, of course, nothing quite like good ... timing. So last
week’s announcement that MediaCom TMB is Campaign’s media agency of the
year 1999 was perfectly propitious.
For MediaCom TMB, reckless celebration of the award in M&C Saatchi
fashion posed something of a teeny problem. In true MediaCom style, the
agency was due for a high-powered management away day last Thursday and
top of the agenda was a ’must-do-better-or-else’ rally call by the joint
managing directors, Nick Lawson and Jane Ratcliffe.
Ever hungry for that number one media agency slot, the bosses were keen
to keep everyone on their tippiest of toes by setting some tough
standards for the year ahead. But that very morning news broke that the
agency had won industry recognition for its 1999 performance.
Did they revise their presentations to include heaps more back-slapping
praise and a few less ’must-try-harders’ for the staff who helped earn
the award? Well, you don’t knock Zenith off its perch by quaffing
champagne all day, do you?