CAMPAIGN DIARY:

Abbott Mead Vickers BBDO’s scooping of the pounds 50 million anti-smoking task from the Government must be giving its chairman, Peter Mead, sleepless nights.

Abbott Mead Vickers BBDO’s scooping of the pounds 50 million

anti-smoking task from the Government must be giving its chairman, Peter

Mead, sleepless nights.



Mead is well known for being a heavy smoker and has been battling to

give up the weed for some months. When his agency won the work, his

resolution was steadfast.



Although he hasn’t given up completely, he’s limiting himself to two or

three a day and has charged his friends at his favoured lunching venue,

Langan’s, to help out. Whenever Mead dines there, a kindly waiter brings

out his one rationed cigarette for him to enjoy with his coffee. Now

that’s service



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