Abbott Mead Vickers BBDO’s scooping of the pounds 50 million
anti-smoking task from the Government must be giving its chairman, Peter
Mead, sleepless nights.
Mead is well known for being a heavy smoker and has been battling to
give up the weed for some months. When his agency won the work, his
resolution was steadfast.
Although he hasn’t given up completely, he’s limiting himself to two or
three a day and has charged his friends at his favoured lunching venue,
Langan’s, to help out. Whenever Mead dines there, a kindly waiter brings
out his one rationed cigarette for him to enjoy with his coffee. Now
that’s service
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