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It sounds like the script for a Hollywood blockbuster - a tale involving shootings and kidnappings, and a showdown between a top commercials director and the world’s biggest ad agency. The hoo-haa surrounding the new Tony Kaye-directed Bacardi commercial was for real but it was only the beginning of the nightmare for the McCann-Erickson chairman, Ben Langdon.

It sounds like the script for a Hollywood blockbuster - a tale

involving shootings and kidnappings, and a showdown between a top

commercials director and the world’s biggest ad agency. The hoo-haa

surrounding the new Tony Kaye-directed Bacardi commercial was for real

but it was only the beginning of the nightmare for the McCann-Erickson

chairman, Ben Langdon.



Having survived Kaye’s eccentric demands, Langdon thought he was home

and dry - until time passed and the film failed to appear. Losing

patience, and potentially his flagship client, Langdon demanded that

Kaye turn up at his office with the required 60-second first cut. He did

- but not before scaring the agency with ... a whopping 40-minute

version.



Kaye’s featurette may yet see the light of day. A source at Tony Kaye

Films confirmed rumours this week that the ’Pluto warrior’ wants to make

a short film of the work. What he couldn’t confirm is that Kaye expects

Langdon to cough up pounds 500,000 for it.



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