It's good to see that clients are as reliable as ever. This week,
Virgin Radio signalled its intention to be a brand beyond its flagship
presenter and co-owner, Chris Evans. The station also unveils a national
press and TV campaign.
While there's no sign of the ginger one in the fairly innocuous press
ads, the television ads - co-incidentally created by Evans' Ginger Media
Group- feature a lot of Evans in action.
So much for brand repositioning