CAMPAIGN DIARY:

It's good to see that clients are as reliable as ever. This week, Virgin Radio signalled its intention to be a brand beyond its flagship presenter and co-owner, Chris Evans. The station also unveils a national press and TV campaign.

It's good to see that clients are as reliable as ever. This week,

Virgin Radio signalled its intention to be a brand beyond its flagship

presenter and co-owner, Chris Evans. The station also unveils a national

press and TV campaign.



While there's no sign of the ginger one in the fairly innocuous press

ads, the television ads - co-incidentally created by Evans' Ginger Media

Group- feature a lot of Evans in action.



So much for brand repositioning





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