Campaign Digital Awards 2006: Best International Campaign

Project: Dreamkitchens
for everyone
Client: Ikea
Agency: Forsman & Bodenfors
Writers: Frederik Jansson, Anders Hegerfors
Art directors: Andreas Malm, Anders Eklind, Karin Frisell, John Bargdahl
Designers: Mikko Timonen, Nina Andersson, Jerry Wass, Viktor Larsson

A very simple idea, beautifully executed. Forsman & Bodenfors created three-dimensional pictures of Ikea kitchens, with people in various states of disarray, panic or contentment within them. The viewer could then pan around with a mouse. The creative was accompanied by music that changed according to the kitchen being viewed.

Project: Orange talk now
Client: n/s
Agency: BETC Euro RSCG
Writer: Virginie Brun
Art directors: Christophe Clapier, Elfie Pariente
Designer: Christophe Clapier

Cartoon animations in banners were accompanied by attention-grabbing sound effects. The executions showed mini-Orange characters being bullied by a big, bad, blue guy, and when Orange called his pals they came to get him.

Project: The bad luck test
Client: IF Insurance
Agency: Forsman & Bodenfors
Writer: Oskar Askelbe
Art directors: Martin Cedergren, Jonas Sjovall, Lotta Agerup
Designers: Martin Cedergren, Jonas Sjovall

Two viral films were created by the agency that seemed to be advertising free holidays, until TV reception appeared to falter, depriving the viewer of the chance to call. Online, users faced questions such as where they would put fire alarms in their house to make them think about the risks they can afford to take.


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