Campaign Digital Awards 2006: Introduction

Campaign Separating the great digital campaigns from the good digital.

In only its second year, the Campaign Digital Awards have managed to increase entries by no less than 40 per cent. Yet another sign that this "web thing" is catching on. It was a great honour to act as the foreman this year, alongside some of the best talent in the business and over such a varied and well-thought-through body of work.

Putting volume aside, the quality of entries rose as well. From the digital agencies to the digital departments in traditional agencies the work was consistently great. The pioneering use of the medium for all the things it's good at, the high production values, original executions as well as a few truly innovative digital campaigns.

The core creative thought continued to be the main motivator among the panel of judges and you had to have a pretty good one to get their vote. The categories were structured in a way that had simple banners being judged against ornate micro-sites, but again it was the creative ideas being judged and how they delivered against the strategy.

Results played an important role in helping to qualify some campaigns that could easily be accused of being gratuitous. But it was the combination of cracking creative and demonstrating how well it worked that got the judges to cast their votes that way.

The judges came from a mixed background as well. Some were creative directors from the most respectable agencies in the business, clients representing the biggest brands in the world and others from some of the most admired online brands the internet has to offer. This necessary mix of backgrounds allowed for different points of view and more objectivity in determining the difference between a good digital campaign and a great one. The following pages pay tribute to a selection of the great ones.

Mark Howe - UK managing director, Google
Bo Hellberg - Creative director, Ogilvy Interactive
Dave Bedwood - Joint creative director, Lean Mean Fighting Machine
Jason Trout - Digital sales director, Emap
Phil Macauley - Head of planning and strategy, Yahoo!
Chris Clarke - Executive creative director, Modem Media
James Cooper - Creative director, Dare
Andy Sandoz - Creative director, Agency Republic
Anson Harris - Creative director, Meme
Steve Vranakis - Partner, VCCP
Paschalis Loucaides - Acting head of interactive marketing, Procter &
Seb Royce - Creative director, Glue London
James Hilton - Creative director, AKQA


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