Project: Dulux colour mixing
Client: Mark Bullock, group brand director, Dulux
Writer: Steve Whiteley
Art director: Olly Robinson
Designers: Perry Cooper, Rob Mills, Hussen Natha, Wil Bevan
Dulux was aiming to position itself as the expert on colour as well as to encourage people to use the new in-store colour mixing tools.
The online campaign was part of an integrated planning process between Agency.com and Abbott Mead Vickers BBDO, and followed a Sex and the City theme around ideal or not-so-ideal partners.
The online work, which reported brand recall levels of just below 80 per cent, made great use of the space on web pages, with some characters swinging across the screen to reach their ideal partners on the other side.