CAMPAIGN DIRECT AWARDS 1999: Best Use of Business-to-Business Direct Mail (Low Volume)

SILVER AWARD

SILVER AWARD



Title: You’ll be the first to see the change ...



Agency: Claydon Heeley International



Client: Anna Scrine, head of marketing and development, National Museum

of Photography, Film and Television



Creative Director: Rob Scott



Art Director: David Morgan



Copywriter: Mike Kearney



Agency Manager: Barney Hylton, account director



The agency designed a press invitation using photographic paper that

revealed its message when exposed to natural light. The idea was to make

the invitation as innovative as the museum’s new exhibits.



COMMENDATION



Title: Exactly what you need



Agency: Strathearn Advertising



Client: Steve White, account director, Strathearn Advertising



Creative Director: Andy Archer



Art Director: Sharon Caddie



Copywriters: Dawn Kermani, Andy Archer



Agency Manager: Steve White, account director



Having made secret enquiries about how people on its new-business hit

list liked their tea or coffee, Strathearn created personalised mugs

that matched each person’s preference for milk and sugar.



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