CAMPAIGN DIRECT AWARDS 1999: Best Use of Business-to-Business Direct Mail (Low Volume)



Title: You’ll be the first to see the change ...

Agency: Claydon Heeley International

Client: Anna Scrine, head of marketing and development, National Museum

of Photography, Film and Television

Creative Director: Rob Scott

Art Director: David Morgan

Copywriter: Mike Kearney

Agency Manager: Barney Hylton, account director

The agency designed a press invitation using photographic paper that

revealed its message when exposed to natural light. The idea was to make

the invitation as innovative as the museum’s new exhibits.


Title: Exactly what you need

Agency: Strathearn Advertising

Client: Steve White, account director, Strathearn Advertising

Creative Director: Andy Archer

Art Director: Sharon Caddie

Copywriters: Dawn Kermani, Andy Archer

Agency Manager: Steve White, account director

Having made secret enquiries about how people on its new-business hit

list liked their tea or coffee, Strathearn created personalised mugs

that matched each person’s preference for milk and sugar.


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