CAMPAIGN DIRECT AWARDS 1999: Best Use of Newspapers and Supplements



Title: Social & Personal

Agency: The Open Agency

Client: Madelaine Black, marketing manager, Norwood Ravenswood

Creative Director: Giles Keeble

Art Director: Jon Grainger

Copywriter: David Wolff

Agency Manager: Michael Tack, business development director

The Open Agency ’borrowed’ the Social & Personal columns of the Jewish

Chronicle to build awareness of and increase contributions for this

North London charity serving the Jewish community. Copying the style

used in the Births, Marriages and Deaths section had great impact and

could not have been more tightly targeted.


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