CAMPAIGN DIRECT AWARDS 1999: Best Use of Newspapers and Supplements

SILVER AWARD

SILVER AWARD



Title: Social & Personal



Agency: The Open Agency



Client: Madelaine Black, marketing manager, Norwood Ravenswood



Creative Director: Giles Keeble



Art Director: Jon Grainger



Copywriter: David Wolff



Agency Manager: Michael Tack, business development director



The Open Agency ’borrowed’ the Social & Personal columns of the Jewish

Chronicle to build awareness of and increase contributions for this

North London charity serving the Jewish community. Copying the style

used in the Births, Marriages and Deaths section had great impact and

could not have been more tightly targeted.



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