CAMPAIGN DIRECT AWARDS 1999: Best Use of Television/Cinema

SILVER AWARD

SILVER AWARD



Title: Pizza/simplicity/ rolling coin



Agency: Rapier



Client: Sandra Doyle, customer acquisition manager, Cable & Wireless



Creative Director: John Townshend



Art Directors: Roger Pearce, Tom Geens



Copywriters: John Townshend, Simon Welsh



Agency Manager: Sarah Collier, account director



The campaign was used successfully to achieve response and raise

awareness of the company. Response was double the industry average -

600,000 to date - and the cost per response was pounds 5 (the target was

pounds 20). DRTV is now the biggest source of leads for Cable & Wireless

and tracking shows a build of campaign awareness.



COMMENDATION



Title: NSPCC DRTV Christmas 1998



Agency: WWAV Rapp Collins



Client: Tim Hunter, head of direct donor marketing, NSPCC



Creative Director: Maria Phillips



Art Directors: Juliet Carter, Mick Egglington,Chris Albert, Caroline

Jaggard



Copywriters: Lisette Teasdale, Annie Corbette, Lynn Ashe-Wilson, Maria

Phillips, David Brown



Agency Managers: Sarah Bryan, client services director, Lucy Owen, group

account director



Six separate executions were designed for different times over the

Christmas period. The targets of pounds 763,000 income and 36,000

responses were hit.



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