CAMPAIGN DIRECT AWARDS 1999: The Corbis Images Award - Best Use of Magazines



Title: Virgin Net band wrap

Agency: Archibald Ingall Stretton

Client: Jo Peat, marketing manager, Virgin Net

Creative Director: Steve Stretton

Art Director: Steve Stretton

Copywriter: Matt Morley-Brown

Agency Manager: Matthew North, account manager

Virgin Net wanted to show how simple and easy it is to use its service

in contrast with the notoriously cluttered and confusing world of the

internet. A band-wrap led readers directly to its double-page spread ad

- a remarkably easy aptitude test with a hard-hitting responsive



Title: Stickers in the bathroom

Agency: Claydon Heeley International

Client: Louisa Turner, Lynx UK brand manager, Elida Faberge

Creative Director: Rob Scott

Art Director: Emma Parkes

Copywriter: Cathryn Jayne

Agency Manager: Steff Ward, account manager

A selection of stickers encouraged more than 14,000 curious Loaded

readers to ring a phone number that revealed the lady-killing qualities

of Lynx shower gel.


Title: Used car aluminium pour homme

Agency: BBH Unlimited

Client: Terry Slade, customer communications manager, Audi UK

Creative Directors: Will Awdry, Steve Stretton

Art Directors: James Pearson, Alasdair Welsh

Copywriter: Simon Antenen

Agency Manager: Kevin Doherty

To show how Audi’s Used-Car Locator worked and to appeal to women as

well as men, this ad mimicked the common magazine currency of perfume

tip-ons, but revealed an Audi instead of a perfume sample.

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