CAMPAIGN DIRECT AWARDS 1999: The Direct Recruitment Award - Best Use of Direct Mail to Consumers (Low Volume)

SILVER AWARD

SILVER AWARD



Title: Empty envelope graduate pack



Agency: Saatchi & Saatchi



Client: Kate Morris, personnel manager, Saatchi & Saatchi



Creative Director: Gary Sharpen



Art Director: Dave Hobbs



Copywriter: Gary Sharpen



Agency Manager: Kate Morris, personnel manager



In its graduate recruitment programme, Saatchi & Saatchi wanted to

attract fewer applicants than usual but of a higher calibre. Asking

would-be suits to fill an empty envelope with four ideas of their own

stimulated the applicants’ imaginations and encouraged them to show what

they could put into the agency.



COMMENDATION



Title: A country affair



Agency: Craik Jones Watson Mitchell Voelkel



Client: Sharon Muldoon, relationship marketing manager, Land Rover



Creative Director: Pamela Craik



Art Director: Chris Jones



Copywriter: Pamela Craik



Agency Manager: Miranda Goodenough, account director



To attract customers and prospects to Land Rover’s country pursuits

events, invitations were sent with a disposable camera so the recipients

could literally put themselves in the picture.



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