CAMPAIGN DIRECT AWARDS 1999: The Phonesites ’Hot Button’ Award - Best Use of Outdoor

SILVER AWARD

SILVER AWARD



Title: Van



Agency: FCA!



Client: Gillian Berntsen, UK marketing manager, Wales Tourist Board



Creative Directors: Ian



Harding, Shaun McIlrath



Art Director: Justin Tindall



Copywriter: Adam Tucker



Agency Manager: Verity Williams



To illustrate the physical and spiritual regeneration a holiday in Wales

could offer jaded city-dwellers, FCA! attacked the target audience at

its most vulnerable - when stuck in traffic. The hand-graffitied message

on the dirty vans that toured London and Birmingham contrasted the

polluted city with the beauty and tranquillity of Wales.



COMMENDATION



Title: Throats



Agency: FCA!



Client: Gillian Berntsen, UK marketing manager, Wales Tourist Board



Creative Directors: Ian Harding, Shaun McIlrath



Art Director: Justin Tindall



Copywriter: Adam Tucker



Agency Manager: Verity Williams



Images depicting the stresses and strains of city life were juxtaposed

with a tranquil main image to reinforce the campaign’s theme of getting

away from it all in Wales.



COMMENDATION



Title: Student campaign



Agency: Stretch The Horizon



Client:Sarah Wootton, director of communications, Family Planning

Association



Creative Director: Chris Arnold



Art Director: Chris Arnold



Copywriter: Ed Prichard



Agency Manager: Roz Collins, senior account manager



To get the safe sex message across to students in a way that did not

sound like preaching, the campaign appeared in bars and used two media

close to students’ hearts - cash and beermats.