CAMPAIGN DIRECT AWARDS 1999: The Web Mart Award - Best Use of Business-to-Business Direct Mail (High Volume)

SILVER AWARD

SILVER AWARD



Title: Polo, actual size



Agency: Barraclough Hall Woolston Gray



Client: John Dalziel, Volkswagen UK



Creative Director: Nick Moore



Art Director: Sonia Singleton



Copywriter: Debi Bester



Agency Manager: Beth Menzies, account manager



To encourage fleet managers to consider the Polo, this mailing was

designed to make them think of it as a small car that feels big. In the

month following the mailing, calls to a hotline number requesting

information increased by 18 per cent and fleet sales of the Polo

increased by 152 per cent.



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