CAMPAIGN DIRECT AWARDS 2001: Best Use of Business-to-Business Direct Mail (Low Volume)


Title: Royal Mail Dates

Agency: OgilvyOne

Creative Directors: Harvey Lee and Colin Nimick

Art Director: Harvey Lee

Copywriter: Colin Nimick

Account Director: Jo Coombs

Client Company: Royal Mail

Campaign Manager: Alison Upton

For Christmas last year Royal Mail sent agency production departments

boxes of real dates. Inside, apart from the dates, the recipients found

an inlay card with all the last posting dates for client/agency

Christmas mailings.

At the same time inserts were run in Campaign which looked like boxes of

real dates, with the same posting dates printed inside.