CAMPAIGN DIRECT AWARDS 2001: Best Use of Newspapers and Supplements


Title: Xmas Tree

Agency: McCann-Erickson Manchester

Creative Director: David George

Art Director: Dave Price

Copywriter: Neil Lancaster

Client Company: Xmas Direct

Client Brand: Xmas Trees Direct

Director: Fiona Campbell

Ever tried getting a seven foot Norwegian fir home through the streets

in December? was set up to solve this problem. The

campaign is based on the miniature tree on every computer screen - the

cursor, with the white background filling in for snow.


Title: EMMA Awards

Agency: Saatchi & Saatchi

Creative Director: David Droga

Art Director: Ajab Singh

Copywriter: Ajab Singh

Account Manager: Juliet Boyd

Client Company: EMMA Awards

Marketing Director: Bobby Syed

The EMMA Awards celebrate multiculturalism in the field of media.

Saatchi & Saatchi used an image that most immediately represents media

in people's minds - a microphone - and fused this with an ethnic image

of afro hair. The campaign inspired people to ring up and vote.


Title: Operation Kenya

Agency: Saatchi & Saatchi

Creative Director: David Droga

Joint Creative Team: Andrew Fisher, Dave Askwith, Dave Hobbs, Richard


Account Director: Thea Tetley

Client Company: COI Communications/The Army

Desk Officer For Officer Recruitment: Major Gavin Grant

Army cutbacks in 2000 saw a switch from TV recruitment ads to this

competition which offered a prize of seven nights training with the Army

in Kenya.

The usual rules in small print became the central idea, with Army rules

such as "entrants with a fear of lions, rhinos and snakes should

immediately reconsider." 13,484 entry forms were handed in and 2,649

downloaded from the Army website. 80 per cent requested a brochure.