CAMPAIGN DIRECT AWARDS 2001: The Total Spectrum Creative Packaging Solution Award - Best Use Of Business-To-Business Direct mail (High Volume)


Title: Royal Mail - Inflatable

Agency: OgilvyOne

Creative Directors: Harvey Lee, Colin Nimick

Art Director: Paul Hargreaves

Copywriter: James Sexton

Account Director: Jo Coombs

Client Company: Royal Mail

Campaign Manager, BCM: Ian Guy

Fulfilment being of vital concern to internet businesses, Royal Mail

sent managers of e-commerce businesses in the UK an inflatable postcard

overprinted with "" with a dotted line running up the

side of it saying: "Cut here for fresh air." Inside is a card that says:

"If you can sell it we can send it." If respondents answered a few

questions about their business they could request a printed guide or a

call from Royal Mail about its fulfilment service.


Title: Enterprise Connect - Cheque Mailing

Agency: Saatchi & Saatchi

Art Director: Guy Bradbury

Copywriter: Liz Van-Put

Account Supervisor: Katie Lee

Client Company: Telewest

Client Brand: Enterprise Connect

Marketing Manager: Andrea Walker

To win attention from IT decision-makers at executive level Saatchi &

Saatchi's sent them a large postal tube containing a giant personalised

cheque to the value of pounds 100,000 - highlighting the amount of money

that could be saved managing a private data network by switching to

Enterprise Connect. The cheque was designed so it could be put on the

wall without looking like a piece of advertising. 160 leads were