CAMPAIGN DIRECT AWARDS 2002: Best Use of Radio

SILVER AWARD
Title: Buyacar
Agency: Harrison Troughton Wunderman
Creative Director: Steve Harrison
Art Director: Matt Williams
Copywriter: Tracy O'Halloran
Account Director: Emma Orriss
Account Managers: Louise Carter; Kym Powell
Account Executive: Sandy Chadwick
Client: Automobile Association
Marketing Manager: Kevin O'Shaughnessy
These radio commercials highlighted the dangers of buying cars from
strangers while pointing out the benefits of Buyacar, the AA's new
service.
The Buyacar service sells second-hand cars and is built on the expertise
and skill of AA mechanics.