CAMPAIGN DIRECT AWARDS 2003: Best Use of Broadcast

SILVER AWARD Title: Choices Agency: Publicis Dialog Creative director: Jon Williams Art directors: Damon Troth, Joanna Perry Copywriters: Damon Troth, Joanna Perry Account managers: Denise Rozney, Reuben Heller, Kirsty Robinson, Jason Anderson Client: Depaul Trust Director of fundraising: Dave Redfern

The objective was to demonstrate how young people end up homeless by showing the story of one young man. The ad was a two-minute interactive film where the viewers could change the narrative direction of the film simply by pushing a button on their remote control.

"Choices" delivered almost twice as many interactive donations in two minutes as the BBC's Children in Need delivered in a whole evening.