The Government is facing a dilemma over the role of Brewer
Blackler, the through-the-line consultancy appointed in March last year
to curb teenage smoking, in the new-year anti-smoking blitz announced
last month by Tessa Jowell, the public health minister. It is understood
that the Health Education Authority, which runs the campaign to combat
adult smoking, wants the new offensive to be run by its advertising
agency, Abbott Mead Vickers BBDO. The Department of Health, however,
wants to involve Brewer Blackler, which has another year of its contract
to run. One possible solution would be to involve both agencies