CAMPAIGN DIRECT: Briefs

The Government is facing a dilemma over the role of Brewer Blackler, the through-the-line consultancy appointed in March last year to curb teenage smoking, in the new-year anti-smoking blitz announced last month by Tessa Jowell, the public health minister. It is understood that the Health Education Authority, which runs the campaign to combat adult smoking, wants the new offensive to be run by its advertising agency, Abbott Mead Vickers BBDO. The Department of Health, however, wants to involve Brewer Blackler, which has another year of its contract to run. One possible solution would be to involve both agencies

The Government is facing a dilemma over the role of Brewer

Blackler, the through-the-line consultancy appointed in March last year

to curb teenage smoking, in the new-year anti-smoking blitz announced

last month by Tessa Jowell, the public health minister. It is understood

that the Health Education Authority, which runs the campaign to combat

adult smoking, wants the new offensive to be run by its advertising

agency, Abbott Mead Vickers BBDO. The Department of Health, however,

wants to involve Brewer Blackler, which has another year of its contract

to run. One possible solution would be to involve both agencies



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