CAMPAIGN DIRECT: BRIEFS

Victoria Wine is testing a home shopping service, called Cellars Direct, which is pitched at consumers who have a broad knowledge of wine. Customers can purchase off the page by phone or post. The service is expected to roll out nationally next year.

Victoria Wine is testing a home shopping service, called Cellars

Direct, which is pitched at consumers who have a broad knowledge of

wine. Customers can purchase off the page by phone or post. The service

is expected to roll out nationally next year.



The Direct Marketing Association has appointed Mike Tully to the new

post of director of telecommunications. Tully joins from the

telemarketing bureau, Broadsystem, where he was group managing director

for eight years. He will lead negotiations with industry bodies such as

Oftel and ICSTIS.



City Financial Marketing has developed a through-the-line campaign to

launch a range of financial protection products from Guardian Financial

Services to independent financial advisers. The press campaign consists

of six executions in financial trade magazines, each with a CD-Rom

attached that details the products available.



Adams Childrenswear (ad by Bartle Bogle Hegarty below) has tied up with

Buena Vista to launch a summer promotion for the Walt Disney film, Lady

and the Tramp. Adams account card holders will receive an invitation to

attend one of 12 screenings at cinemas around the UK. An in-store

promotion is also under way.



Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus