Since swapping domestic bliss for social blitz, I have barely
stepped into a supermarket. I certainly haven’t used my Safeway ABC Card
since I moved away from my old homestore in Balham in February, so I
haven’t got a clue how many points I’ve got stashed away, nor can I
remember what I can redeem them against.
Hammersmith Safeway couldn’t help me but, helpfully, gave me a number to
call. The woman who answered told me I had 567 points and advised me to
pay a trip back to Balham to spend them. She couldn’t wait to tell me
everything that was up for grabs. Gurgling with pleasure, she led me
through a world of free Stellenbosch, cheap kettles, spaghetti hoops and
saucepans. ’I get the picture ...,’ I tried to say, but she replied:
’Ooh ooh ooh, don’t go yet. I have to tell you about the money off your
gas bill!’ Well, I couldn’t disappoint her, could I? A great
According to the Sainsbury’s Reward Card helpline, I have 16,322
Wahey! Which means 32 vouchers, which means 1,280 Air Miles. But what
does 1,280 Air Miles mean? Unfortunately, the woman handling my call
couldn’t tell me, but she gave me a pile of random phone numbers (she
doesn’t know what companies all of them are for, unfortunately).
Alternatively, she said, I could just swap my vouchers in-store and Air
Miles will send me an information pack.
I phoned one of the numbers, and it turned out to be Air Miles
An automated voice began to give me five options, so I hung up. Think
I’ll take the original advice and pop into Sainsbury’s.
I use my Boots Advantage Card regularly so am au fait with its workings
and think it great value. Mysteriously, kiosks appear to have sprung up
in the Hammersmith branch. ’Print your own money!’ they screamed at me
in fuschia pink. I inserted my card and a screen came up offering me 150
extra points if I spend pounds 250 on one transaction. I pressed the
’print coupon’ button and with a ’kerching!’, a personalised slip spewed
I pressed for more offers, and variously got 40p off Vaseline Intensive
Care stuff, 75 bonus points if I buy a hot water bottle (’excludes
character’ - I don’t know if I want a characterless hot water bottle),
and loads of points if I buy Kodak camera film.
My chap got excited about the Kodak offer and was cross when he couldn’t
print off more than one. I reminded him that they were my points
Finally, I printed off an information slip about the current
three-for-two offers, saving me from trawling the store for the little
The Advantage Card is great value anyway, but these extra offers make it
by far the best loyalty scheme for me. Not that I’m particularly loyal -
you can only get Shu Uemura in Harvey Nicks, schweedie.