Campaign to End Loneliness "Be more us" by BMB

More than half of UK adults feel it has been a long time since they made a new friend.

So Campaign to End Loneliness and BMB drew inspiration from children in an ad that shows what happens when six-year-olds approach solitary people in a café. Filmed with hidden cameras, the spot captures the resulting heartwarming conversations in an effort to tackle loneliness and inspire people to be more open and talk to others. The work was created by Alex Mawby and Ben Lambert. 

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