The event, which was produced by Elrow, featured seven hot air balloons, with DJs playing music for a crowd of 250 people. Desperados also won The Game Changer and Brand Experience - B2C.
Haygarth, part of Omnicom’s DDB, picked up the Brand Experience Agency of the Year award. Judges praised the shop for the work it had done to turn itself around to become a future-facing agency.
Adam & Eve/DDB, Giant Spoon, JWT Live and XYZ each picked up two awards for The Campaign against Living Miserably's Project 84, HBO's SXSWestworld, Shell's The Coffee Line, Air Canada's The Poutinerie, Chelsea Football Club's Hiit On the Pitch and the Converse One Star Hotel respectively.
It was the 21st edition of the awards, which took place at the Eventim Hammersmith Apollo. It was hosted by comedian Kerry Godliman and included entertainment provided by Young Guns. A bespoke menu was created by Tonic.
For the full list of winners and case studies, visit www.campaignlive.co.uk/event-awards-2018.
